GRMC’s second Blue Jean Ball has earned a bronze award from the Thirty-First Annual Healthcare Advertising Awards.
This year more than 3,700 entries were received. A national panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. Gold awards were given to 297 entries; silver awards to 279 entries; and bronze awards to 252 entries.
Other Iowa winners included the University of Iowa Children’s Hospital, Unity Point, St. Luke’s Hospital, and Mary Greeley Medical Center. National winners included AARP, Brigham and Women’s Hospital, and Johns Hopkins HealthCare.
“This award is a testament to the volunteers who helped plan this event,” says Laura Nelson Lof, GRMC marketing specialist who helped coordinate the effort. “It is truly a labor of love.”
The Blue Jean Ball was held in September 2013 and had more than 400 people in attendance. The event raised just under $34,000 for the Moving at the Speed of Life campaign.