Newton’s loss is Grinnell’s gain
Larry Thompson has owned Worth the Weight in Newton since September 2012. The frozen yogurt establishment was located on the Newton town square until November 2013. “After radio ads, print ads and a year of business, there were people in Newton who just didn’t even know we were there,” says Thompson.
Thompson considered options for the location of a new business and approached the Grinnell Chamber of Commerce. He conducted a brief traffic study of Broad St., researched the average household income of the Grinnell population, and studied the college audience. He concluded the Grinnell area would be an excellent place for “The Fix”, a new frozen yogurt and morning snack establishment.
“We will serve six flavors of frozen yogurt with a self-serve toppings bar,” says Thompson. “We plan to open early and serve muffins, flavored coffee and cinnamon rolls to the breakfast audience,” he says.
The business is entirely privately funded and has not received any grant awards or incentive projects. Thompson says his location at the corner of Commercial and Broad St. is an advantage being close to the park, within walking distance of the college and just off the main town square. “We love the atmosphere of the building and the ideal location on the corner,” he says. The Fix is expected to open the week of June 16th.